Google Universal Analytics

3 Easy Steps to Test Server-Side Universal Analytics/GA4 and Facebook Conversion API

Google Tag Manager was initially designed to make the life of marketers easier. If you use Google Tag Manager web container, you no longer...

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Server-side Tagging For WordPress (WooCommerce): adding Google Analytics and Facebook Conversion API

Looking to set up server-side tagging on your WordPress site? Not sure if you need server-side tagging? If so, then this article is for...

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How to prevent your Google Analytics data from being blocked by Adblockers

You’ve probably noticed that data about your website users and conversions collected by different analytics tools might vary. Most of the time, you’ll see...

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How to setup GTM Server Side on Shopify

Shopify provides native Google Universal Analytics integration. It works perfectly on all subscription plans. More info and how to set up Google Analytics on...

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How-to export Google Universal Analytics raw data to BigQuery

Before Google released Google Analytics 4, only GA 360 users had the ability to send raw events from Google Analytics to BigQuery. Because GA...

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How to set up Google Analytics inside Google Tag Manager Server-Side Container?

Google Tag Manager server container has close integration with Universal Analytics. When you set up GTM server tagging, you will see that Universal Analytics...

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