Make Better Data-Driven Decisions
Google Tag Manager Server-Side Tagging Made For You
Whether you’re launching a new website or want to move your existing web container to the server-side, we can offer our assistance.
We strive to adapt to your needs. Feel free to order an audit, analytics implementation, or let us check your entire tracking flow.
A wealth of experience
We’ve been working in digital marketing and web development for more than 10 years. You can trust us never to miss a trick on your tracking setup, website analytics, and campaign optimization.
As Google Certified specialists, we utilize Google products to their full potential to help your business grow.
GTM Server Setup
We'll help you get the most out of your Google Tag Manager Server-Side Container setup.
- GTM Server-Side Container
- Custom Tagging URL
- GA4 Setup
- Preventing Data Sampling
Google Analytics Check
Accurately track, measure, and report your website traffic and conversions inside GA.
- Fixing GA Errors
- Send raw hit-level GA data
- Bypass AdBlockers and ITPs
- DataStudio Reports
We will identify where and how you can improve your website to increase data quality.
- Web Analytics Audit
- Tag Manager Migration
- Data Security
- Code Check
Fixed Conversion Tracking. Set up GTM Server-Side Tagging and GA4.
The website owner contacted us with a specific issue that needed to be fixed - Google Analytics was underreporting conversions. It missed around 60% of conversions, which made website analytics impossible.
We did a tracking audit and found out that GA pageview was not firing in Chrome on the website's assessment pages. The assessment was implemented via 3rd party service that was added via iframe.
We've made a decision to move tracking from web GTM container to Server-Side and adjusted GA event tracking code on the assessment pages. It fixed the issue. We also set up GA4 tracking and created custom DataStudio reports that included Google Analytics, Google Ads, and Facebook data.
Server-Side Google Tag Manager Implementation, Tracking Audit.
We helped New Zealand's leading real estate portal move away from hardcoded tracking pixels and implemented Google Tag Manager Server-Side Tagging.
We added a custom tagging URL inside GTM and GA that allowed us to send Google Analytics requests as a first-party cookie. It increased data accuracy in Google Analytics by 10%, with no data loss due to AdBlockers and ITPs.
We integrated website tracking with the client's CRM; it allowed calculating ROAS and cost/conversion more accurately and built custom Data Studio dashboards.
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In this article, I want to show you how to use Data Tag. This custom tag sends parameters from the Google Tag Manager Web...Read More